Designer Chloe takes on Coast-to-Coast challenge for Dementia UK

Wednesday, May 10, 2023

We are proud to announce that this year as part of the Danesmoor Group, Life Kitchens are striving to raise life-changing funds for Dementia UK with a set of fundraising challenges.

The first challenge will see our amazing designer Chloe join a team from across the business on a strenuous coast-to-coast cycling expedition in Italy. Starting this Sunday (14th May), the group will cycle almost 400km across five days, venturing through Tuscan hills, forests, and rivers on the long journey from Rimini to Pisa.

Across the Danesmoor Group we have pledged to raise £120,000 for Dementia UK, which will be tremendous financial aid in training and supporting specialist nurses across the UK.

On the challenge, Chloe from our Wimbledon showroom said: “The 12 weeks of training is up and now it’s time to see if it’s paid off! Anyone who knows me will know the daily struggles I’ve had with getting on the saddle on freezing early mornings, but it’s all been for a great cause that I hold dear to my heart.”

“My beautiful Grandma suffered with Dementia and I’m doing this with her in mind, every pedal of the way. By the year 2025, over one million people across the UK will be living with Dementia and although there is no cure, through the work of Dementia UK, valuable support is available. I’m so pleased to be using this opportunity to make a positive impact on the lives of those affected.

“I’m really looking forward to sharing this unforgettable experience with the team. I’m so proud of what we’ve managed to fundraise so far and hope to keep it going!”

If you would like to show your support for Chloe and the group, head to our Just Giving page where we’re welcoming any donations for Dementia UK. You can also follow Chloe’s coast-to-coast journey over on our Instagram next week!

We’d like to wish the whole team the best of luck.

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